SC also partially mediated the relationship between CSE and IB for adults but not students and partially mediated the impact of CSE (adults only) on CB. SWL, however, was not found to impact IB or CB. CSE was found to positively impact SC and negatively impact both IB and CB. SC was also found to be positively associated with SWL in both samples. ![]() ![]() Findings suggest that SC does negatively impact both IB and CB but its relationship with these two behaviors varies across age cohorts. Then, through evaluation of student and general adult samples, the impact of the above three variables on IB and CB is empirically tested. First, the article develops the distinctions and commonalities between IB and CB. Specifically, we investigate the impact of self-control (SC), core self-evaluations (CSE), and satisfaction with life (SWL) on these enigmatic consumer behaviors. Why do consumers yield to temptation? This article looks at two increasingly common types of consumer behavior: impulse buying (IB) and compulsive buying (CB).
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |